One for All

To reach mass appeal, homogeneous content often gets the green light.

Did you catch the latest superhero sequel?

When something is genuine and different I engage more directly with the brand.
I can’t really think of anything that has shocked me as original
I think feel would be better informed if we heard diverse perspectives
Lots of people who look the same
All direct to consumer ads for drugs are the same and provide no value to the viewers. Doctors should be the one recommending drugs and not patients
So much of what’s on mainstream tv. It’s so repetitive with characters and plots
I can’t say there is much diversity in our current media
The algorithm only gives me things that go with one point of view
Much of what I see on YouTube is formulaic; in that the videos tend to be similar formats; with mildly interesting information in frames while someone voices over.
Social nedia feeds just give you more of what you want not differing opinions
I think diversity is great in our society. It allows all to express themselves.
I think it would be fun to see different lived experiences and viewpoints
Most tv shows follow the same formula. As do advertisements
It would be nice if media content was truly diverse; but I can’t think of any instance where I was moved by any
It’s all the same for the algorithm.
I would be happier engaging with media if it were more diverse
I think almost everything is the same now adays

These problems are your new endgame.

Solving these problems could be the unlock to your future direction.

Imagine...

What If...

Media had more ways to de-risk ideas before making big bets?

What If...

Media embraced co-creation, engaging diverse user groups in the content development process?

What If...

consumers could invest in the projects they want before they were even produced?

You could directly connect audiences to content, minimizing the risks.

We’re not naïve to the commercial factors driving Media to this state.

We just believe people are ready to take their attention elsewhere.

Let’s define you an endgame, Media.