?WhatIf! Innovation asks…

Hey Media, what’s
your endgame?

Scroll to continue
news Media,
YOU’RE FIGHTING FOR SURVIVAL IN A WORLD OF RAMPANT DISTRUST AND ADDICTION TO SENSATIONALISM
Americans' Trust In Media Remains Near Record Low
GAllup
News interest plummets 20% in seven years
Reuters and University of Oxford
Can the news be fixed?
The Atlantic
Video services,
YOUR EFFORTS TO MODERNIZE HAVE INCITED A COSTLY STREAMING WAR,WHERE THE FUTURE OF TV IS LOOKING A LOT LIKE ITS PAST
Streaming Wars Price Tag  Likely To Top $140 Billion This Year
Forbes
the average annualized subscriber churn rate for streaming video services
PArks associates
Streaming Is Starting to Look A Lot Like Cable TV
bloomberg
Social media companies,
YOU’RE ADDICTED TO THE SUCCESS OF THE PAST — MAINTAINING SHORTCOMINGS AND “INNOVATING” BY COPYING EACH OTHER’S FEATURES
Social Media News Consumption Slows Globally
Axios
The Surprising Consequences of Every Other App Copying TikTok
Slate
Pres. Biden calls to 'hold social media companies accountable’
ABC NEWS
Meanwhile,
The drastic changes of tomorrow are already here, AND YOU STILL DON’T KNOW WHERE YOU’RE HEADED TODAY
'Facebook killers': Top five web3 challengers ready to disrupt social media
Yahoo finance
Total creator economy market, with Future valuation in the trillions
Slate
Entertainment Industry Has High Anxiety About Generative AI
variety
Which has us asking, media companies,
what is your strategy
for the future?

your customer has spoken…

The media industry is in existential crisis.News organizations, streamers, and social media companies alike are struggling to figure out what business they're in, who their customers are, and how to make money.

We know this because you've been asking us.

We believe the path forward lies in the many problems consumers have with Media today. But don't take it from us, take it from them.

Let's work together

listen to their voice

Explore the top-five human problems facing your consumer